A structured 12-week programme to master prompt engineering — so you lead AI strategy, not just delegate it.
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47 CMOs from Razorpay, Freshworks, CRED & more have enrolled
📊 Live Prompt Score Demo
"Write a marketing email for our new product launch."
3.2 / 10
8.7 / 10
Specificity
9
Context
8
Output format
9
Role clarity
3
Constraints
8
CMOs from India's fastest-growing tech companies
Razorpay
Freshworks
CRED
Zepto
Meesho
Browserstack
The problem
Most CMOs use AI like a junior copywriter
😩
Vague prompts, mediocre output
Generic inputs produce generic results. Without prompt mastery, AI becomes an expensive autocomplete — not a strategic tool.
🤷
Delegating without understanding
If you can't write a good prompt yourself, you can't evaluate your team's AI work — or know when it's failing you.
🐢
Stuck at surface-level use cases
You've used AI for captions and emails. The CMOs winning in 2025 are using it for insight synthesis, strategy drafts, and agentic workflows.
How it works
From novice to expert in 12 weeks
01
Concept teaching
Each session starts with clear, jargon-free explanations of how AI models actually work — so your prompts are informed by understanding, not guesswork.
02
Live practice sandbox
Write prompts directly in the platform with instant AI feedback. See your output quality score in real time across 5 dimensions.
03
Marketing scenarios
Practice on real CMO challenges — brief writing, insight synthesis, campaign planning, board decks. Not toy examples.
04
Build your library
Save and refine your best prompts. Graduate with a personal prompt library ready to deploy in your actual workflows.
Simple, transparent pricing
Cancel anytime. No lock-ins. Built for Indian companies.
Solo
₹8,000/month
For individual CMOs joining as part of a cohort
Full 12-week curriculum
300 AI credits / month
Prompt sandbox & scorer
Personal prompt library
Cohort community access
Most popular
Cohort
₹12,000/seat/mo
For companies sending their CMO + 2–4 marketing leaders
Everything in Solo
600 AI credits / month
Live coaching sessions
Group strategy workshops
Priority support
Team (5+ seats)
₹8,500/seat/mo
For marketing teams of 5 or more training together
Everything in Cohort
1,200 AI credits / month
Custom prompt library setup
Admin dashboard access
Dedicated account manager
Cohort 2 starts June 2025
Seats are limited to 25 CMOs per cohort. Reserve your spot.
aiPromptGym
Welcome to your AI training ground
Join India's most focused prompt engineering programme for senior marketers.
"In 3 weeks I went from copy-pasting ChatGPT prompts to building proper workflows that actually save my team 8 hours a week."
Every great prompt is built on the same four elements. Once you understand this formula, you'll never write a vague prompt again — and you'll immediately spot why your team's AI output keeps falling short.
The Formula
Why it works
Examples
Check yourself
The Prompt Formula
Role+Context+Task+Format=Great output
🎭 Role — Who is Claude today?
Setting a role immediately focuses the model's "perspective." A senior B2B copywriter answers differently than a data analyst, even given identical instructions. Be specific: "You are a senior B2B SaaS copywriter with experience writing for the Indian market" is far more powerful than "You are a copywriter."
🏗️ Context — What does Claude need to know?
Claude has no memory of your brand, your audience, or your business unless you tell it. Context is the ammunition. Include: target audience, product stage, tone of voice, competitive context, past attempts that didn't work. More relevant context = less hallucination + better output.
🎯 Task — What exactly do you want?
This is where most prompts fail. "Write a campaign brief" is a task. "Write a 3-section campaign brief for a performance marketing campaign targeting fintech decision-makers in Tier 1 Indian cities, with a ₹50L budget and a 3-month timeline" is a task Claude can actually nail.
📐 Format — How should it look?
Tell Claude exactly how to structure the output: bullet points or prose, length, headers, whether to include a summary, whether to use markdown. Without this, Claude will guess — and its guess might not work in your Notion doc, your email, or your board deck.
The CMO analogy
"Think of prompting Claude like briefing a brilliant contractor who just joined your agency. They're exceptionally talented, but they know nothing about your client, your brand voice, or your standards — unless you tell them. The Prompt Formula is your briefing doc."
How Claude "sees" your prompt
When you send a prompt, Claude processes it as a stream of tokens. Each word, punctuation mark, and space is a signal. The more specific your signal, the more accurate the output.
Highlighted tokens are the "role" part — they immediately shape everything that follows.
❌ Weak prompt
"Write a product launch email for our new feature."
Score: 2.8/10 — Missing role, context, format. Claude has to guess everything.
✅ Strong prompt (using the formula)
"You are a senior SaaS email marketer specialising in activation campaigns for Indian B2B companies [ROLE]. Our product is Razorpay's new Smart Collect feature that automates payment reconciliation for finance teams. Our audience is CFOs and finance heads at mid-market Indian companies [CONTEXT]. Write a product launch email that leads with the time-saving benefit, includes one customer proof point, and ends with a clear CTA to book a demo [TASK]. Format as a subject line + 150-word email body, no bullet points [FORMAT]."
Score: 9.1/10
Knowledge Check
Which element of the Prompt Formula is most often missing from beginner prompts?
Role — telling Claude who it should be
Task — describing what you want
Context — giving Claude the background it needs
Format — specifying output structure
✓ Correct! Context is the most commonly skipped element — and the one that causes the most hallucination and generic output. Claude knows nothing about your brand unless you tell it.
Prompt Sandbox
🎯 Challenge: Write a campaign brief
🪙 247 credits
Your Prompt
Phase 1 · Challenge
🎯 Challenge brief
Write a prompt to get Claude to create a Q3 campaign brief for a new fintech product targeting Indian SMBs. Apply the Prompt Formula from today's lesson.
🪙 1 credit to score · 4 credits to rewrite
AI Output
✓ Generated
Claude's Response
Your output will appear here after you click "Score & Run." The scorer will analyse your prompt and give detailed feedback on all 5 dimensions.
Prompt Score
AI-powered
—
/10
Not yet scored
Click "Score & Run" to analyse your prompt across 5 dimensions.
Dimensions
Specificity—
Context richness—
Role clarity—
Output format—
Constraints—
Feedback
✅
Strong role definition. Specific expertise + market context immediately focuses Claude's output.
✅
Excellent context. Product details, audience, and geography are all present.
⚠️
Task could be tighter. Consider adding a tone directive — "pragmatic, numbers-driven" would improve output quality.
✅
Good format spec. Headers + word limit prevents meandering output.
AI Rewrite suggestion (4 credits)
"Add after your task: 'Tone: pragmatic and direct, as if briefing a performance marketing team that cares about CAC and payback period, not brand.'"
Admin Dashboard
Cohort 2 — Active
Active CMOs
23
↑ 3 this week
Avg completion
34%
↑ +8% vs Cohort 1
Credits used (MTD)
8,420
₹2,526 API cost
MRR
₹2.1L
↑ +₹36K from last month
CMO Roster — Cohort 2
Name
Plan
Progress
Avg score
Credits
Actions
Rahul Mehta
Razorpay
Cohort
38%
6.4
353 / 600
Priya Sharma
Freshworks
Cohort
72%
8.1
487 / 600
Aditya Kunal
CRED
Solo
25%
5.7
180 / 300
Sneha Patel
Zepto
Team
61%
7.8
620 / 1200
Karan Mathur
Meesho
Cohort
15%
4.2
89 / 600
Divya Rajan
Browserstack
Team
88%
9.0
1050 / 1200
Credit usage today
Prompt scorer (Haiku)342 calls · 342 credits
Sandbox runs (Haiku)218 calls · 218 credits
AI coaching (Sonnet)44 calls · 176 credits
Prompt rewrites (Sonnet)22 calls · 88 credits
Total824 credits · ~₹247
Recent payments
CMO
Amount
Status
Rahul M.
₹12,000
Paid
Priya S.
₹12,000
Paid
Karan M.
₹12,000
Overdue
Sneha P.
₹42,500
Paid
Simple pricing
Invest in your AI edge
No lock-ins. Cancel anytime. Designed for Indian companies — UPI, cards, and netbanking accepted.
Solo
₹8,000/month
For individual CMOs joining our next cohort
300
AI credits / month
Full 12-week curriculum
Prompt sandbox & scorer
Personal prompt library
Cohort community access
Progress tracking
Most popular
Cohort
₹12,000/seat/month
For companies sending their CMO + marketing leaders
600
AI credits / month
Everything in Solo
Live coaching sessions
Group strategy workshops
Priority support
Cohort peer learning
Team (5+ seats)
₹8,500/seat/month
For marketing teams training together at scale
1,200
AI credits / month
Everything in Cohort
Admin dashboard
Custom prompt library setup
Dedicated account manager
Team analytics
Complete your application
Reserve your seat in Cohort 2 — starting June 2025
PlanCohort
Seats1
BillingMonthly
Total₹12,000 / month
🔒 Secured by Razorpay · UPI · Cards · Netbanking
Frequently asked questions
How much time does this take per week?
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Plan for about 2 hours per week — one 60-minute session plus some self-directed practice in the sandbox. The curriculum is designed for busy senior leaders, not students. Sessions are async, so you learn at your own pace within each week.
Do I need any technical background?
+
None whatsoever. aiPromptGym is built for senior marketers, not engineers. The curriculum starts from first principles and builds up gradually. If you've ever sent a message to ChatGPT, you have all the technical background required.
What are AI credits and how do they work?
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Credits power your interactions with Claude inside the platform — each time you score a prompt, run a sandbox session, or get AI coaching, it uses a small number of credits. Credits reset monthly. If you're on the Cohort plan, you get 600 credits/month, which is more than enough for 8+ hours of active learning.
Can I cancel anytime?
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Yes — monthly plans can be cancelled at any time with 30 days notice. Annual plans include a 14-day money-back guarantee. We're confident you'll see the value, which is why we don't lock you in.
Can my team join together?
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Yes — the Team plan (5+ seats) is designed exactly for this. Your CMO and marketing leadership team can learn together, share a cohort group, and your company gets an admin dashboard to track everyone's progress and credit usage.